Vibrant silhouettes of ‘70s glamour, the Californian spirit and an audacious sense of Parisian elegance are at the core of Longchamp’s inspiration this season. For her first runway show, Creative Director Sophie Delafontaine makes a tribute to life-long admired aesthetics of inimitable tastemakers Anita Pallenberg and Veruschka seamlessly blended with the style of the universal Longchamp woman. It’s unexpected and effortless, evoking dreamy desert drives and late nights in L.A. – the kind of scenarios that call for airy feminine transparent animal print dresses on top of leather bikinis or fringed jackets worn over soft macramé dresses. The mixed and contrasted layering makes the styles incomparable. Ikat becomes a signature motif throughout the collection, printed on leather fringe and embroidered on delicate tulle fabrics.
Bringing out the silhouettes’ uniqueness and sensuality, brand new bag lines like the Amazone are adorned with stones, twisted with contrasting colorful materials while the Cavalcade in envisioned in vivid colors and animal prints. Both focus on the collection’s daringly refined spirit with the statement-making leather fringes electrifying all accessories as an homage to bold style icons. The color palette is influenced by the vibrancy of bright summer days.
Rust-hued leathers are whip stitched with turquoise leather while black and white details lend an urban sense, a tribute of sorts to our decision to show our collection in New York City. The shoes in the collection – including graphic, suede gladiators and fur slippers – are flat to signify the ease of movement and a love of the outdoors. 40 looks were created in total, all with an emphasis on Longchamp’s historic use of leather – all powered by an emotional movie-like soundtrack bringing the collection into the future as a culmination of Longchamp’s 70 years in fashion.
Jean Cassegrain founded Longchamp in Paris in 1948 and the company is still owned and operated by the family. Longchamp handbags, luggage and accessories are known all over the world for the quality of the craftsmanship produced by its studios. The company has expanded into the fashion sector and offers footwear and ready-to-wear collections. Longchamp is an international brand whose creativity and vitality has remained strong for many decades.
It embodies Paris chic and the uninhibited, slightly rebellious nature of the French art of living. All over the world, Longchamp is a part of life for people who are on the move, free-spirited, urban voyagers who appreciate the pleasures of distinctive and authentic luxury. Spirited new ad campaigns and exciting projects with a long list of artists are accentuating the liberated and creative mindset of Longchamp that shines through on every continent with over 300 exclusive boutiques.
