BOSS is entering a new era, bolder and more impactful than ever before. Every individual can be a BOSS, and the iconic brand knows that to be your own BOSS means living like one. To write your own rules and find your purpose.

Determined to be whatever he wants to be, the new BOSS doesn’t wait for things to happen: he makes them happen. Living like a BOSS in every role that he plays, he trusts his instincts and takes control of his path forward. Going where no one has gone before, he embodies the motto “Be Your Own BOSS” at every step of the way.

Mirroring this new direction, BOSS Parfums introduces BOSS Bottled Parfum, an intensely masculine scent conveying remarkable strength and charisma. The woody-ambery composition brings exceptional richness and texture to the timeless BOSS Bottled signature fragrance, capturing the ultimate state of being your own BOSS.

Express Your Inner Strength

Co-created by Annick Ménardo and Suzy Le Helley, the new Parfum elevates the iconic BOSS Bottled fragrance family to the next level with the highest concentration yet. Zesty mandarin and spicy incense oils mingle in top notes, leading into a noble heart of rare orris concrete and fig tree root accord. Woody base notes of cedarwood essence and a vegetal leather accord add signature warmth to a long-lasting finish on the skin.

The instantly recognizable BOSS Bottled flacon is lacquered in smoky black and topped with a black brushed cap for the new edition, while a black matte outerpack completes the striking impression. Ice gold branding provides an elevated finishing touch.

Embrace Your Destiny

Chris Hemsworth, global face of the BOSS Bottled franchise, stars in a bold campaign to mark the start of this new chapter, expressing the inner strength of every BOSS. Launched in 1998, BOSS Bottled Eau de Toilette quickly achieved icon status and remains a bestseller around the world. Following the introduction of BOSS Bottled Eau de Parfum in 2020, new BOSS Bottled Parfum moves the franchise into intense new territory, as the BOSS man takes full control of his next steps forward.  A powerful fragrance for every individual ready to embrace his destiny, BOSS Bottled Parfum delivers a clear message: the moment has come to be your own BOSS.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet.


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