Bally is delighted to launch its Spring/Summer 2024 Collection designed by Design Director Simone Bellotti. The new collection embodies the synthesis of contrasts inherent to the brand – a bastion of craftsmanship infused with pragmatic luxury since 1851. In a confluence of masculine and feminine wardrobes, the collection embraces a concept of duality, inspired by Bellotti’s vision of a brand with layers, a reflection of our human nature. Within the collection, Swiss red, cobalt and chartreuse flash against a palette of washed neutrals – colours that evoke both an urban uniformity and the soft nuances of alpine flora.

Grounded in Bally’s 172-year legacy of fine shoemaking, there is a re-emergence of archival models such as the Glendale, Scribe, and Ballerina as new pillars of style. The collection reflects on the coexistence of precision and naturalness and its multifaceted Swiss identity, drawing inspiration from both the urban streets of Zurich and the scenic alpine landscapes.

Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, the arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready- to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. The company is owned by JAB Holding Company, a privately held group focused on long term investments in companies with premium brands, attractive growth and strong cash flow dynamics.


Leave a Reply

Your email address will not be published. Required fields are marked *