Following on from the international big buzz at the Palais de Tokyo party launch in Paris of Giorgio Armani’s new Sì Passione fragrance, the brand now celebrates the long-awaited arrival of the fragrance in Dubai.

During the cocktail party event, there were bold red stairs to create a social media buzz, an olfactive room with an icing efect in which to discover the perfume, perfect also for photo opportunities. Additionally, there was a photobooth, and a DJ to provide a pulsating soundtrack to the celebrations.

The new Sì Passione fragrance discovered by our lavish guests, is an intrepid
statement that elevates the Sì franchise with a new look, new design and a new vibe. With Sì Passione, women all the over the world will unleash the passion that beats within them.

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