Arcadia by Amna No.18 Bête Noir

Arcadia stands out among other brands in the Middle East region for creating unisex scents that transcend gender and cultural boundaries. It’s No.18 Bête Noir fragrance is more than just a scent. It is designed to create memories and associations that will last and inspired by the nature and surroundings of the Emirates.

“I thrust the accelator. Distance from you was freedom. The roar of the engine drowned out the stench of your echo. I was flying.” The Narratives – The top notes are hyacinth and pineapple. The heart contains iris, jasmine and pink pepper. And the base notes are vetiver, musk, patchouli, amber and vanilla.

Arcadia by Amna is a fine fragrance brand under the umbrella of Mash Concepts LLC. Founded in 2015, it has since created ten unique fragrances as part of the Edition 1 line and eight fragrances in the critically acclaimed Edition 2, The Dark Series. 2021 marked Arcadia’s foray into home fragrances in the form of candles and incense. A pioneer in the region for breaking the gender & cultural boundaries with unisex scents, Arcadia is a brand that creates artisanal scents using the most luxurious ingredients while being environmentally conscious and cruelty-free. Offering an easy online shopping experience that ships internationally and is stocked in some of Dubai’s most prevalent shopping areas, Arcadia is making its way around the country and the world one scent at a time.

Speaking about her vision for the brand, Amna Al Habtoor said, “Our goal has always been to introduce people to an innovative way of experiencing perfume – our fragrances are created based on memories and nostalgia and come with a unique narrative that’s relatable to each and every customer.” Located in Dubai’s premium retail and culinary hotspot, the flagship store represents their first step towards becoming a global brand. With their distinct style and modern flair, Arcadia is sure to take the world by storm.


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