Treasure stands for classic beauty and modern elegance coupled with a touch of subtlety. The Spring/Summer 2020 collection lets Aigner exude a new femininity – a harmonious symphony of muted colours and elegant fabrics blends with the modernness of leather.
The lightness of the collection theme is also continued in the campaign, which clearly focuses on the classic beauty of women. Villa Cortine in Sirmione at the southern end of Lake Garda served as the backdrop. The collection‘s muted and elegant colours blend harmoniously into the impressive neoclassical façade‘s sandstone. The adjoining park with small, enchanted viewing terraces completes the picture for the perfect staging of Aigner ‘s Treasure collection.
Since being founded by Etienne Aigner in 1965, Aigner has been known for luxury and lifestyle products of the highest German quality. In the anniversary year „55 years of Aigner “, the brand is consistently implementing this core idea with the Spring/Summer 2020 campaign. Bag models such as the Vicenza, Genoveva and Mina are wrapped in the warm light of the Italian sun together with chiffon dresses, long skirts and airy sleeves. Shiny fabrics, pleated details and sequined robes also feature. Opulent jewellery and modern glasses create an interesting contrast to the flowing fabrics of the looks that Creative Director Christian Alexander Beck created for the Milan catwalk. Materials from the bags, such as the Vicenza tortoise shell look, are picked up again in the shoes.
Star photographer Andreas Ortner skilfully captures the flair of Italy in late summer with the right feeling for luxury and a high standard of quality – you can literally feel the warm sun and the light breeze on your skin when looking at the pictures. The internationally renowned models Anna Mila Guyenz, Aira Ferreira and Lupina Wang were in front of the camera, their natural beauty also emphasising the campaign‘s motto.