Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches and jewellery and The House of Bovet 1822 are pleased to announce a special 19Thirty Dimier U.A.E limited edition. The timepiece has been designed exclusively for Ahmed Seddiqi & Sons to commemorate its 70th anniversary. Limited to 50 timepieces only, it comprises an in-house movement, 7-day power reserve and open case back with sapphire cristal.

The distinctive dial features blackened Côtes de Genève and yellow luminova along with Arabic and Hindi numerals, inspired by the Middle Eastern region . It also includes a subtle inscription ‘Curators of Time Since 1950’, the official tagline of Ahmed Seddiqi & Sons. The inclusion of Arabic and Hindi numerals was specifically chosen for this model and has been dubbed ‘MAMS or Make All Moments Special’, an ode to Mohammed Abdulmagied Seddiqi who shares the same initials.


Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons: “This timepiece marks an important milestone for Ahmed Seddiqi & Sons and the entire Seddiqi family. It has been an incredibly rewarding experience to work closely with Mr. Raffy and the team at The House of Bovet to bring our vision to life and ensured we created something that was special. The watch has been over nine months in the making and I would like to thank Mr. Raffy for being open to the various design specifications we had in mind, a true testament to the long-standing partnership between the House of Bovet and Ahmed Seddiqi & Sons.”

This specific model features a 42mm case and a number of firsts from the House including the first ever black DLC coated case, a yellow sapphire cabochon featured on the crown and most notably, includes only the brand’s logo on the dial instead of the name. It is also the first time that a tagline from an external entity is featured on a House of Bovet timepiece. The 19Thirty Dimier model with its respective specifications and combination of firsts has been developed exclusively for Ahmed Seddiqi & Sons and its clients.

Mr. Pascal Raffy, Owner of The House of Bovet 1822: “The U.A.E Limited Edition has been thought and handcrafted together with Ahmed Seddiqi & Sons and notably Mr. Mohammed Abdulmagied Seddiqi. The House of Bovet is very proud and honoured to be part of such a celebration. The 50 Timepieces summarize our engineering brilliance as unique decorative skills while paying tribute to culture and education. Wishing everyone a very happy celebration of the 70Th anniversary of Ahmed Seddiqi & Sons. Sending deep respect and appreciation to all Curators of Time.”

The limited-edition timepiece comes with a custom box from The House of Bovet accompanied by a unique Misbaha (prayer beads) featuring black onyx and yellow jade beads. This was another element added by Mohammed Abdulmagied Seddiqi, highlighting the significance of the U.A.E limited edition and Middle East market inspired dial with an accessory that is commonly associated with this region. With the United Arab Emirates celebrating its 50th National Day in 2021, the 19Thirty Dimier U.A.E limited edition is the first in a long line of exclusives that are being created to celebrate the country’s milestone.

For nearly 200 years, the House of Bovet has handcrafted the finest timepieces, allowing collectors to experience the luxury of time. To further ensure this excellence, Mr. Pascal Raffy has limited the House’s annual production to 800 handcrafted timepieces, making all components in-house, respecting Swiss artisanal processes, and adding the commitment to exclusivity and uniqueness.

Ahmed Seddiqi & Sons is the region’s leading retailer of luxury watches & jewellery. Established in 1950, the company has continuously developed and nurtured the needs of its clients through the combination of expert curation of its portfolio and commitment to service excellence. Today, the company is recognised as a pioneer amongst retailers in the region, with an extensive collection of over 60 luxury timepiece & jewellery brands across 50 locations in the UAE.

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