In 2020, Emporio Armani opens a new enthralling chapter in the Stronger With You olfactory story, with the introduction of Stronger With You Absolutely. This new, masculine fragrance pays tribute to the absolute power of love, with the spirit of the fragrance captured in an ever more cinematic campaign starring British actor Nicholas Hoult and Italian actress Alice Pagani.
Emporio Armani first unveiled its fragrance duo in 2017, as a celebration of unconditional love and the strength of togetherness. Stronger With You Absolutely reveals a new, passionate aspect of this captivating story. Emblematic of absolute love, Stronger With You Absolutely is a Fougère Oriental Ambery scent for men that is invitingly liquorous, sensual, and addictive. As a parfum, Stronger With You Absolutely is the most intense fragrance among the Stronger With You collection.
Composed by perfumer Cécile Matton (MANE), the fragrance opens with a new, fresh, and intoxicating facet: a subtle rum accord that blends with bergamot for a sparkling effect, and then elemi, a resin-like scent to reveal a fresh, spicy, and ambery aspect. The heart of the fragrance combines davana with its aromatic, liquorous and fruity facets, and Diva lavender heart from France, to create a powerfully aromatic appeal. At the base, the sweetness of a glazed chestnut accord is intensified by smoky cedar wood. Uniting with these notes are vanilla extract from Madagascar and patchouli, a blend that lends the fragrance a sensual and addictive, contemporary, ambery trail.
Several ingredients within Stronger With You Absolutely are derived from sustainable and traceable sources. The vanilla is sourced in Madagascar as part of Armani beauty’s solidarity sourcing program to support local communities. The Diva lavender heart, meanwhile, is sustainably sourced in France, with this ingredient creating a highly-refined lavender note that lends a floral and balsamic quality to the fragrance.
Stronger With You Absolutely, together with its feminine counterpart, the floral, fruity fragrance Because It’s You, reflects a modern, instinctive, and irresistible allure. The fragrance is encapsulated in the unique and recognizable Emporio Armani male fragrance glass bottle. Smoky lacquering, which darkens towards the bottle’s base, distinguishes the Stronger With You flacon, and lends the juice’s liquor-like hue an even greater intensity. The essential lines and curves of the bottle recall masculine shoulders, with the flacon completed with the iconic Stronger With You metal cap, in a metallic dark grey.
To depict the unbreakable power of love, the new Emporio Armani campaign captures a young couple with an indescribably intense attraction to one another. This duo is personified by Nicholas Hoult and Alice Pagani, two actors who are both graceful and charismatic in equal measure. The intensity of their connection is captured by French director Fabien Constant’s lens, alongside a print campaign by American photographer Damon Baker.
The moving campaign film portrays a couple completely in synch, who share a bond so strong it makes them feel invincible. As the duo are irresistibly drawn together across the arc of the film, aware only of each other, the campaign illustrates the unbreakable nature of their love. This new film unveiled as part of the launch of Stronger With You Absolutely continues a love story that began with the introduction of Stronger With You Freeze in 2020, which marked the beginning of the lovers’ pursuit of one another.
