A naturally-derived bronzed glow

It was during a trip into the heart of the desert that inspiration for this legendary makeup-revolutionizing powder first emerged. In 1984, Guerlain captured the sun’s reflections across vast sand dunes. And from these many bright and sunny shades of light cast across expanses of sand created Terracotta, the first bronzing powder. Women immediately adopted this natural-effect powder, which with just one instant step, is capable of lighting up their complexion, no matter the time of year or their skin tone. So much so that Terracotta fast became a global beauty must-have. Widely copied, yet never equalled, with one Terracotta powder sold every 30 seconds across the world it has since become the benchmark for all bronzing powders.

With a new formulation of the legendary powder that echoes Guerlain’s House commitment to naturality by breaking new boundaries and using 96% naturallyderived ingredients1. With an unchanged sensorial feel, impressive natural bronzed effect and overall result which offers even better fusion with the skin than ever.

Embracing the earth more closely than ever, the new Terracotta bronzing powder maintains the best of what it has made it a success for 40 years, all while boosting its excellence even further. Today, its naturality has been increased to feature 96% naturally-derived ingredients1. At the heart of this exclusive formula; naturally-derived pigments and luminescent shimmers guarantee a legendary finish. As an echo to the desert origins that inspired this radiant powder, for the first time Guerlain has also added several drops of natural Moroccan Argan oil, known for its nourishing properties.

Remaining faithful to the House commitments, Guerlain has opted to source this natural Argan oil via the Targanine network of cooperatives which was created over 15 years ago. Aside from the production of naturallyderived ingredients, this network participates in safeguarding local resources from Moroccan land and creating stable employment in rural areas. Terracotta has nothing to hide as the remaining 4% of ingredients have been meticulously selected to ensure a perfectly preserved formula and an impeccable sensorial feel.

With greater naturality comes an even more seamless, true-to-skin makeup result. To create this naturally derived formula, Guerlain formulators have turned to an astonishingly fine powder complete with mineral pigments and luminescent shimmers that meld to the skin with perfection to ensure a skin-perfecting bronzed glow finish. Never has a bronzed result been so close in texture to naturally bronzed skin. No sensation of product is left on the epidermis. Skin is left perfectly unified and ideally golden.

Designed to last over time, its ultra-soft bristles have been reworked to feature extremely soft fibres. Made for the perfect finish, they deposit a light veil of powder to guarantee a seamless, true-to skin result. Meanwhile, for the right way to give the skin a sunkissed and natural bronzed glow, look no further than the “3 gesture”, a Guerlain secret which remains the go-to move for achieving a flawless application.

As a revolutionary bronzing powder, Terracotta has over the years become subject to tradition, as friends, sisters, mothers, daughters, men and women alike have shared in the cult of the natural bronzed sunkissed complexion and this iconic compact and legendary formula. A precious secret, Terracotta is available in three different intensities (Light, Medium and Deep) each available in two undertones, (Cool and Warm). These six shades are designed to adapt to all skin tones, making Terracotta the ultimate universal bronzing powder.

To herald this new chapter in the Terracotta story and mark its incredible return to legendary beginnings, the Guerlain House has for the first time entrusted its campaign to famed photographer, Sølve Sundsbø. Appearing in front of the camera is top model Sara Sampaio whose radiant natural beauty beams against a desert landscape that shrouds her in warm light. Against this stark and sunny backdrop, she draws out the essence of Terracotta’s gorgeous natural colour. Putting the earth and skin in close fusion, the campaign becomes an ode to naturalness.