Coach announces the launch of Selena Gomez’s second campaign as the face of Coach for the Spring 2018 collection. The singer, actress, producer and philanthropist embodies the optimism of the original American house of leather in a series of images set in New York City that spotlight the new bags.
“Creative Director Stuart Vevers makes New York feel like a town, a real community,” says Gomez. “It just feels like this is where the brand really lives.”
The campaign pictures Gomez resting on a window ledge in a loft with a quintessential prewar fire escape and the iconic Empire State Building in the background. It’s magic hour and the images capture the endless possibility of the night ahead in the city that never sleeps.