Inspired by the traditional resort lifestyle of Capri and evoking the essence of “la dolce vita”, 100% Capri, the premiere fashion and household Italian luxury linen brand opened its first boutique in Dubai’s prestigious Four Seasons Jumeirah resort to bring the ultimate Italian lifestyle to the U.A.E. The Creative Director and businessman Antonino Aiello is the man behind the brand. Born in Sorrento, he was just twenty-three when he moved to Capri. With the experience gained in his family’s textile company, he founded 100% Capri in 2000, and opened his first shop on via Fuorlovado, just east of the central “Piazzetta” in the island’s main town.

Creative Director and businessman Antonino Aiello

In 2003, he took the bespoke linens of his collections to the extraordinary setting of the Hotel de Russie in Rome, and the following year opened a boutique on the beautiful and majestic resort island of St. Barthelemy, which has surprising affinities with the memorable 1960’s glamour of Capri. 2006, marked the start of his home ware project – 100% Capri Home Collection. In 2008, Antonino’s brand set sail for Florida, in the most luxurious mall in the United States, the Bal Harbour Shops. Four years later, 100% Capri has arrived in Dubai.

Drawing inspiration from the colors and shapes of Capri, it is the combination of linen as well as the magic of the island of Capri that allow those who wear 100% Capri collection, to live in a dream: graceful decors and details recall the charming and timeless tradition of this island, known worldwide as the home of holiday elegance. 100% Capri been created based on a lifestyle centered around the refined spirit of it’s specially commissioned fabrics and unique tailoring, whilst redefining the silhouettes as well touch of linen. In fact, it is the only company that specializes in finely crafted linen- allowing indulgent shirting, lightweight wearable dresses, summer kaftans and elegant beachwear to harmoniously coexist, with accessories and footwear complement the total 100% Capri look.

The light, fresh, modern, elegant spirit of the brand is targeted at people who are characterized by the same features, and so this spirit is also transcended through the boutique’s interior design. The tranquility and warmth of a lush resort lifestyle transcends through the boutique’s concept created by details such as golden, welcoming fresh light that evokes a feeling of sunlight and airiness, as well as specially-designed details such as curved intricate bleached wood screens and fiber optically lit glass shelving.

Leather and wood floors, complete the serene experience of the boutique located within the most exclusive resort hotel of the city. The 100% Capri store stands out by offering a uniquely refined shopping experience. 100% Capri means contemporary Italian craftsmanship and fashion transposed into pure linen fabric garments and wares that in the founder’s words are synonymous with the “joy, simplicity and sweetness of life”.


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